Build truly complete customer profiles
Implement scalable identity resolution in your warehouse for a complete picture of your customer
40,000+ sites and apps run RudderStack
Easily combine customer data from every source
From I think we found everything…
Fragmented data, models, and queries lead to incomplete profiles, slowing down business teams and creating low-value work for data and analytics teams.
...to We know our customers
Use all of the data in your warehouse to solve identity resolution at the source, compute complex user traits, and build a true customer 360.
The Identity Resolution Playbook
Explore RudderStack's complete guide to identity resolution, including methodologies, best practices, required tooling, and real-world case studies.
Be confident in your customer 360
RudderStack employs a warehouse native identity merging solution to deliver accurate, transparent customer profiles without complex modeling.
Quickly deliver model-ready data sets and user features to your AI and ML teams.
Seamlessly generate identity graphs from any combination of unique identifiers across any number data sources.
Time spent maintaining is time not spent building. Focus on high-impact feature development, not tedious data wrangling.
Thoren Palacio, Data Leader at TommyJohn
Find and unify every customer touchpoint across data sources in your warehouse or data lake.
Configure fully transparent identity graphs and models that run as SQL in your warehouse, not a black box.
Flexible identity graphs can model any entity relationship, from users to accounts and households.
Seamlessly shift between UI and code with Git version control, YAML-based configs, and a CLI toolkit.
Automatically detect and merge user identities as they flow into your data warehouse.
Simplify requests for user suppression and deletion with a robust API and ID graph.
Ship customer data products, not tickets‎
‎With comprehensive and accurate customer profiles, data teams streamline their workflows, improve trust, and collaborate with stakeholders to build powerful data products. RudderStack's Identity Resolution Toolkit automates the hard work, freeing data teams to deliver more value.
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Focus on innovation, not maintenance
With automated identity stitching, your data and analytics teams can focus on high-value work.
Effortlessly integrate new data sources
Onboard new data sources into your identity graph seamlessly, without re-writing any code.
Drive better outcomes with better data
Build stakeholder trust through complete, unified, and validated customer profiles that drive your business forward.