Integrate DoubleClick for Publishers with Google Analytics 4

RudderStack’s DoubleClick for Publishers integration makes it easy to send data from DoubleClick for Publishers to Google Analytics 4 and all of your other cloud tools.
CategoryAnalyticsType
ETL
Event Stream
arrow-right
Easily integrate DoubleClick for Publishers with Google Analytics 4 using RudderStack
RudderStack’s open source DoubleClick for Publishers integration allows you to integrate RudderStack with your undefined to track event data and automatically send it to Google Analytics 4. With the RudderStack DoubleClick for Publishers integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.

Available via webhook

Add DoubleClick for Publishers as a source in RudderStack by enabling a webhook source in your RudderStack dashboard, then using our Transformations feature to re-shape the incoming payload. Once configured, RudderStack will send data from your DoubleClick for Publishers source to any destinations you connect. (Note, you will need to configure outbound webhooks in DoubleClick for Publishers.)
Popular ways to use Google Analytics 4 and RudderStack
  • Query campaign performance data

    Import analytics-ready campaign performance data into your warehouse. Select the data points you need and sync with the click of a button.

  • Calculate true ROAS

    Use rich data to calculate how much return you get for each campaign, ad group and ad.

  • Optimize paid campaigns

    Understand which combinations of ads, spend and targeting work and use that insight to optimize new and existing paid campaigns.

Do more with integration combinations

RudderStack empowers you to work with all of your data sources and destinations inside of a single app