Bing Ads Data Integration | RudderStack CDP

Bing Ads

Connect Bing Ads and send data to Bing Ads with Rudderstack.

CategoryAdvertisingType

Destination

Overview

By adding Bing Ads as a destination, RudderStack helps you send your customer event data directly to Bing Ads without the need for additional configuration or code. RudderStack uses an API that allows you to send your event data to Bing Ads in the required format.

RudderStack helps you capture distinct information about your users and their actions in real-time so that you can use it for advertising on Bing and connect with potential customers effectively.

By Adding Bing Ads Support for RudderStack, you can:

Capture all actions that the user might perform along with the properties associated with that action
Easily map relevant properties of your event data to the corresponding Bing Ads fields
Track user conversions or target audiences by simply creating a UET tag in Bing Ads

Bing Ads is a popular advertising platform that enables you to reach out to potential customers looking for your business. It allows you to create ad campaigns associated with relevant business-specific keywords. Bing Ads also connects you to hundreds and thousands of visitors searching for products and services related to a specific keyword.

FAQs

What is Bing Ads used for?

Bing Ads is an advertising platform used to serve search ads to Google users and other users around the web.

Is it hard to set up Bing Ads?

Difficulty can vary based on your web/mobile tech stack and the complexity of the search conversions you want to send to Bing Ads. Many users choose to simplify implementation by sending conversion data to Bing Ads through secure data integration tools like RudderStack.

How much does it cost to integrate Bing Ads with RudderStack?

Pricing for Bing Ads can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

Are Bing Ads worth it?

Bing Ads helps you reach an audience that isn’t reached with Google AdWords. Despite Google Ads reaching more people and having higher search volumes, Bing allows you to reach a wider audience (specific demographic of customers) and produce even better results than AdWords alone.

Is Bing PPC cheaper than Google?

Yes, Bing PPC (Pay-per-Click) is comparatively cheaper than Google.

When using Dynamic Search Ads, what happens after you create specific ad text?

After you create specific ad text in Dynamic Search Ads, Microsoft Advertising generates a specific URL landing page from your targets, also called the Final URL.

What is required for an Ad to be served to a user?

For an ad to be served to a user, the keywords used must be relevant to the search term and unique to only one campaign. You must list all keywords used in all ad groups for a company and unique to a company.