Adjust Source

Adjust is an industry-leading mobile attribution provider. It allows you to bring all your business data together and get powerful insights from it.

This guide will help you set up Adjust as a source in RudderStack.

Getting started

Follow these steps to set up your Adjust source in the RudderStack dashboard:

1. Go to your RudderStack dashboard and click Add Source. From the list of Event Streams sources, select Adjust.
2. Assign a name to your source and click Continue.
3. Your Adjust source is now configured. Note the Webhook URL by going to the Settings tab.

4. Log in to your Adjust dashboard and go to your app setup. Then, go to the Data management tab.
5. Under Server callbacks, go to Add callback > Guided setup.
6. Select the activity or event to trigger the callback in the Callback trigger list.
7. Enter the webhook URL obtained in Step 3 in the Server endpoint field, where you can receive the data.

You can also add a condition in combination with the placeholders and values to trigger a callback only when the condition is satisfied.

8. Click Add a placeholder to dynamically include user/engagement data in your callback. Note that you can select multiple supported placeholders as per your requirement.
9. Click Create callback URL to generate the final encoded callback URL.

Go to the Server callbacks overview page to view and manage the callback URL at any later point.

Event transformation

RudderStack ingests the Adjust callbacks as track calls.

Adjust fires global callbacks in addition to any other callback specified at the individual event level. For example, if you have set a global callback along with a callback at the in-app event level, Adjust fires two callbacks - one containing the data requested in the global callback and the other containing the data for the in-app event.

Supported mappings

RudderStack maps the following Adjust properties associated with the global callbacks to the track event properties:

It also maps the following properties associated with the Erased User callbacks to the track properties:

RudderStack ingests the fields coming via all the other callbacks as is in the message.properties object with the above global callback mappings.

Sample payload and transformation

This section details how RudderStack receives the data from Adjust and creates the resulting payload.

A sample payload sent by Adjust is shown:

https://<webhook-domain>/v1/webhook?writeKey=<source_write_key>
&gps_adid=38400000-8cf0-11bd-b23e-10b96e40000d&adid=XXX
&tracker_token=abc123&app_name=MyApp&activity_kind=event
&created_at=1404214665&event_token=bkrfgq
&event_name=purchase_100_coins/mobile_attribution
&tracker_name=dummy&idfv=XXX

RudderStack transforms the above payload into the following track payload:

{
  context: {
    library: {
      name: 'unknown',
      version: 'unknown',
    },
    app: {
      name: 'MyApp'
    },
    integration: {
      name: 'Adjust',
    },
    device: {
      'id ': 'XXX',
    },
  },
  integrations: {
    Adjust: false,
  },
  type: 'track',
  event: 'purchase_100_coins/mobile_attribution',
  originalTimestamp: '2014-07-01T11:37:45.000Z',
  timestamp: '2014-07-01T11:37:45.000Z',
  properties: {
    gps_adid: '38400000-8cf0-11bd-b23e-10b96e40000d',
    tracker_token: 'abc123',
    activity_kind: 'event',
    tracker_name: 'dummy',
  },
  anonymousId: '97fcd7b2-cc24-47d7-b776-057b7b199513',
}

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