Mixpanel Enhancements: Custom UTM Parameters Support

Send custom UTM parameters to Mixpanel.
Available Plans
  • free
  • starter
  • growth
  • enterprise

  •   less than a minute  

We have updated our Mixpanel integration to support sending custom UTM parameters to Mixpanel via track, page, and screen events.

RudderStack already supports sending the following keys in your event’s context.campaign object; it automatically maps them to the corresponding Mixpanel standard UTM parameters:

RudderStack propertyMixpanel UTM parameter
nameutm_campaign
sourceutm_source
mediumutm_medium
contentutm_content
termutm_term

With this enhancement, you can also send any other contextual fields besides the ones mentioned above as custom UTM parameters to Mixpanel. RudderStack sends these fields in the format utm_{key}.

See our docs for more information on this feature.

Questions? Contact us by email or on Slack