Promotions

Understand how ecommerce promotion events work in RudderStack.

  •   less than a minute  

Promotion view or click events collect useful information tracking and analyzing internal offers on your website or mobile app.

Promotion Viewed

This event is triggered when a user views a website promotion or offer. The following properties are supported:

Property NameTypeDescription of the Property
promotion_idStringPromotion ID
creativeStringCreative details of the promotion
nameStringName of the promotion
positionStringPromotion’s position on the website/app

Here is an example of the Promotion Viewed event:

rudderanalytics.track("Promotion Viewed", {
  promotion_id: "promo1",
  creative: "top_banner1",
  name: "15% off flash sale",
  position: "home_top_banner",
})
warning
For the Google Analytics 4 destination, you must include the products parameter in the Promotion Viewed event to send it successfully.

Promotion Clicked

This event is triggered when a visitor clicks on a promotional offer on the website or mobile app. The following properties are supported:

PropertyTypeDescription of the Property
promotion_idStringPromotion ID
creativeStringCreative details of the promotion
nameStringName of the promotion
positionStringPromotion’s position on the website/app

Here is an example of the Promotion Clicked event:

rudderanalytics.track("Promotion Clicked", {
  promotion_id: "promo1",
  creative: "top_banner1",
  name: "15% off flash sale",
  position: "home_top_banner",
})
warning
For the Google Analytics 4 destination, you can include the products parameter in the Promotion Clicked event.

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