Ecommerce Events Specification

Understand the various ecommerce events captured by RudderStack.

3 minute read

This guide gives you a detailed description of the various RudderStack SDKs ecommerce events along with their properties. It also describes how RudderStack uses this data to help you define customer journey on an ecommerce platform.

Event lifecycle overview

RudderStack supports the following ecommerce events that form a vital part of the customer’s product journey:

Browsing

The following events are associated with a user’s browsing activities on the website:

Event	Context
Products Searched	User searching for products
Product List Viewed	User views a list or category of products
Product List Filtered	User filters a product list or category

Promotions

The following events are associated with a user’s interaction with the website promotions:

Event	Context
Promotion Viewed	User views a promotion on the website
Promotion Clicked	User clicks on a promotion on the website

Ordering

The following events are associated with a user’s product ordering activities:

Event	Context
Product Clicked	User clicks on a product
Product Viewed	User views a product and its details
Product Added	User adds a product to their shopping cart
Product Removed	User removes a product from their shopping cart
Cart Viewed	User views their shopping cart
Checkout Started	User starts checkouts process
Checkout Step Viewed	User views a checkout step
Checkout Step Completed	User completes a checkout step
Payment Info Entered	User adds payment information
Order Completed	User completes an order
Order Updated	User updates a placed order
Order Refunded	User initiates an order refunded
Order Cancelled	User cancels an order

Coupons

The following events are associated with a user’s interactions with the website’s coupon facilities for availing discounts:

Event	Context
Coupon Entered	User enters a coupon
Coupon Applied	Coupon is applied successfully to an order or shopping cart
Coupon Denied	Coupon is not valid and denied
Coupon Removed	User removes a coupon from an order or shopping cart

Wishlist

The following actions are associated with a user’s activities related to adding or removing product/s from their wishlist:

Event	Context
Product Added to Wishlist	User adds a product to their wishlist
Product Removed from Wishlist	User removes a product from their wishlist
Wishlist Product Added to Cart	User adds a wishlisted product to their cart

The following events are associated with user activities when they share the product or cart list others:

Event	Context
Product Shared	User shares a product with one or more friends
Cart Shared	User shares a shopping cart with one or more friends

Reviewing

The following events are associated with a user posting a product review:

Event	Context
Product Reviewed	User reviews a product

FAQ

Which RudderStack destinations do not adhere to the ecommerce event spec?

The below destinations do not adhere to the ecommerce spec strictly:

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