Send your event data from RudderStack to Snapchat via its Conversions API.
6 minute read
Snapchat’s Conversions API lets you send your web, mobile, and offline events to Snapchat via a S2S (server-to-server) integration. You can then leverage this data to optimize your Snapchat ad campaigns and measure user conversions effectively.
RudderStack supports Snapchat Conversion as a destination where you can send your event data seamlessly.
The events should be generated at least 28 days before to be eligible for reporting via the Conversions API.
Find the open source transformer code for this destination in the GitHub repository.
Map your events with Snapchat Standard Events: Enter the event name and select the corresponding Snapchat standard event from the dropdown to be triggered when that event is called.
You can specify multiple standard events for one event name and vice versa.
Enable Event Deduplication: Enable this setting to deduplicate the events. If enabled, you need to enter the following:
Deduplication key: Enter the field/property name to be mapped to a standard Snapchat Conversion property client_dedup_id, using which Snapchat Conversion deduplicates the events.
Track
The track event lets you capture user events along with the properties associated with them.
RudderStack tracks and sends the web, mobile, and offline events to Snapchat via the conversion endpoint.
RudderStack uses Bearer authentication leveraging the Snap API token for authenticating all requests. OAuth is not supported currently.
Make sure to pass at least one of the required fields from the below:
email
phone
idfa
ip and userAgent
RudderStack checks the eventConversionType event property to determine the type of event to send to Snap Conversion (web, mobile, or offline) as specified below:
web -> "WEB",
mobile -> "MOBILE_APP",
mobile_app -> "MOBILE_APP",
offline -> "OFFLINE"
Make sure you specify the values in the exact format.
If eventConversionType is not found in the event, RudderStack checks if channel is present. If channel is absent too, RudderStack automatically sets eventConversionType to OFFLINE.
An example highlighting the use of eventConversionType is shown below:
Click Create Ads option in the top left section of the dashboard and go to Business Details > Conversions API Tokens. You will find all API tokens associated with your account listed here.
To generate a new Conversions API token, click Generate Token.
Where can I find the Pixel ID associated with my account?
To get your Snap Conversions Pixel ID, follow these steps:
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