Connect Reverse ETL Source to SFMC

Configure a Reverse ETL source with your Salesforce Marketing Cloud destination.

  •   2 minute read  

This guide takes you through the steps to connect a Reverse ETL source to the Salesforce Marketing Cloud (SFMC) destination and specify the data mappings correctly.

Set up connection

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The Reverse ETL feature supports only source-driven pipeline configuration.

Make sure you have set up a RETL source and connected it to your SFMC destination before following the below steps.

  1. Confirm the connection settings for your SFMC destination and click Continue.
  2. In the Where do you want to sync data to? section, select the object Data Extension from the dropdown.
  1. Set the Sync mode to specify how RudderStack should sync the data to SFMC. Note that RudderStack supports only Upsert mode for this integration.
  2. In Choose identifier section, specify the warehouse column that RudderStack uses to identify your records.
  3. Map the other warehouse columns to specific SFMC fields using the Map fields setting.
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RudderStack populates the SFMC fields based on the data extension external key you provide in the Identify data external key dashboard setting.

FAQ

Why can’t I add a Reverse ETL source from the destination page?

The Reverse ETL feature supports only source-driven pipeline configuration. It means that you must configure a Reverse ETL source in RudderStack and then connect it to a new or existing destination. Note that this destination should not be connected to any other source.

See Reverse ETL FAQ for more information.


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