In your RudderStack dashboard, go to Directory > Destinations > Cloud Destinations and search for Reddit.
Connect your source and click Continue.
Connection settings
Configure the following settings to set up Reddit as a destination in RudderStack:
Name: Assign a name to uniquely identify the destination.
Under Account Settings, click Create Account > Connect with Reddit. Give RudderStack the necessary permissions to access your Reddit account.
Account ID: Enter the Pixel ID of your Reddit Ads account that the conversion events belong to.
Hash Data: This setting is turned on by default. RudderStack hash encrypts the event properties (for example, email, userId, ip, etc.) before sending them to Reddit.
If you are already hashing this data before sending it to RudderStack, make sure to turn off this setting.
Configuration settings
After completing the initial setup, configure the following settings to correctly receive your data in Reddit:
RudderStack to Reddit event mappings: Click Set up mapping to map your RudderStack events to specific Reddit events. You can also use the JSON mapper to set these mappings.
Track
You can use the track call to record and send conversion events along with any associated properties to Reddit for processing.
By default, RudderStack maps the following standard ecommerce events to Reddit’s tracking_type events:
RudderStack event
Reddit tracking_type event
Product Viewed Product List Viewed
ViewContent
Product Added
AddToCart
Product Added to Wishlist
AddToWishlist
Order Completed
Purchase
Products Searched
Search
You can also use the Event mapping settings in the RudderStack dashboard to map your events to specific Reddit events.
Note that if your events are not mapped and do not belong to the above standard RudderStack ecommerce events, RudderStack automatically sends it as a custom event and maps it to Reddit’s Custom tracking type.
Supported mappings
RudderStack maps the following event properties in the track events to the corresponding Reddit fields:
RudderStack property
Reddit property
event Required
tracking_type as set in the dashboard or as per the above standard mapping.
event Required
custom_event_name with tracking_type set to Custom
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