Lytics is a popular customer data platform built for marketers. It allows you to efficiently leverage your first-party customer data to deliver tailored customer journeys.
RudderStack supports Lytics as a destination to which you can seamlessly send your event data.
Find the open source transformer code for this destination in the GitHub repository.
In the web device mode integration, that is, using JavaScript SDK as a source, RudderStack loads the Lytics native SDK from thehttp(s)://c.lytics.io/api/tag/$${this.accountId}/latest.min.js domain. The value for accountId is taken from the Account ID RudderStack dashboard setting.
Based on your website’s content security policy, you might need to allowlist this domain to load the Lytics SDK successfully.
Get started
Once you have confirmed that the source platform supports sending events to Lytics, follow these steps:
From your RudderStack dashboard, add the source. Then, from the list of destinations, select Lytics.
Assign a name to your destination and click Next.
Connection settings
To successfully configure Lytics as a destination, you need to configure the following settings:
API Token: Create an API token in your Lytics dashboard and enter the details here.
To get the API token, go to your Lytics dashboard and navigate to Account > Account Settings > API Token. You can create an API token here and use this information to configure Lytics as a destination.
Stream Name: Enter the name of the Lytics stream where you want to send the events.
Client-side Event Filtering: This setting is applicable only if you are sending events to Lytics via device mode.
If you are using the JavaScript SDK to send the events to Lytics, enter the following settings:
Account ID: Enter the the Lytics account ID obtained from your Lytics dashboard. For more information on obtaining the account ID, refer to the Lytics support page. This is a mandatory field.
Allow UID Sharing Across Multiple Domains: When enabled, this option lets you identify users across domains.
Ensure Entity: When this option is enabled, RudderStack gets your most updated audience membership and profile data, before sending it to Lytics.
Use native SDK to send events: Enable this setting if you are sending events via the web device mode.
Identify
The identify call captures the relevant details about the visiting user.
A sample identify payload is as shown in the snippet below:
Go to your Lytics dashboard, and navigate to Account > Account Settings > API Token. You can create an API token here, which can be used to configure the destination on the RudderStack dashboard.
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