Google Analytics 360

Send your event data from RudderStack to Google Analytics 360.

  •   2 minute read  

Google Analytics 360 is the enterprise version of Google Analytics that allows you to get actionable insights from your data. It provides enterprise teams with all standard Google Analytics features along with more sophisticated analytics capabilities and the ability to export your data and insights to BigQuery. You also get SLA obligations, guaranteed uptime, extended support, and more.

RudderStack supports sending real-time customer events to Google Analytics 360.

Find the open source transformer code for this destination in the GitHub repository.

Connection compatibility

Destination info
  • Status: Generally Available
  • Supported sources: Android, iOS , Web, Unity, AMP , Cloud, Warehouse, React Native , Flutter, Cordova, Shopify
  • Refer to it as GA360 in the Integrations object.

Connection modes
SourceCloud modeDevice modeHybrid mode
AMPsupportednot supportednot supported
Androidsupportednot supportednot supported
Cloudsupportednot supportednot supported
Cordovasupportednot supportednot supported
Fluttersupportednot supportednot supported
iOSsupportednot supportednot supported
React Nativesupportednot supportednot supported
Shopifysupportednot supportednot supported
Unitysupportednot supportednot supported
Warehousesupportednot supportednot supported
Websupportedsupportednot supported
Supported message types
SourceIdentifyPageTrackScreenGroupAlias
Cloud mode
Supported sourcessupportedsupportedsupportedsupportednot supportednot supported
Device mode
Websupportedsupportedsupportednot supportednot supportednot supported

Get started

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In the web device mode integration, that is, using JavaScript SDK as a source, RudderStack loads the Google Analytics 360 native SDK from the https://www.google-analytics.com/ domain.

Based on your website’s content security policy, you might need to allowlist this domain to load the Google Analytics 360 SDK successfully.

Then, perform the steps below:

  • Choose a source for which you would like to add Google Analytics 360 as a destination.
  • From the list of destinations, select Google Analytics 360. Then, assign a name to the destination and click Next.
  • You should then see the following Connection Settings page:
  • Tracking ID is a required field to configure the destination. You can configure the other options as per your preference.
  • To add a transformation, click Create New Transformation. Otherwise, click Next.
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Refer to the Transformations guide for more details on this feature.
  • The destination is now configured and enabled.

You can now start sending your real-time events and view them in Google Analytics 360 by going to your Google Analytics 360 dashboard and navigating to Realtime - Events.

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For details on the supported events and other additional features refer to the Google Analytics documentation.

FAQ

Can I anonymize an IP Address in Google Analytics 360?

Yes, you can. Turn on the Anonymize IP Addresses setting under the Other Settings option in the RudderStack dashboard while configuring Google Analytics 360.

This setting lets Google Analytics anonymize the address at the earliest possible stage of the data collection.

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For more information and other FAQs, refer to the Google Analytics documentation.

Questions? Contact us by email or on Slack