Google Ads Device Mode Integration
Send events to Google Ads using RudderStack web device mode.
This guide will help you send conversion events to Google Ads in the web device mode.
Identify
Before sending the identify
events to Google Ads, make sure to:
You can use the identify
calls to send user_data
to Google Ads for enhanced conversions.
A sample identify
call is shown:
rudderanalytics.identify("1hKOmRA4GRlm", {
firstName: "Alex",
lastName: "Keener",
email: "alex@example.com",
phone: "(800) 555‑0175",
})
Track
You can send a track
call with the conversion name and specify it in the Click Event Conversion dashboard setting. RudderStack, in turn, sends this data to Google Ads.
RudderStack maps properties.currency
, properties.order_id
, and properties.revenue
in the event to Google Ads’ currency
, transaction_id
, and value
fields respectively. Note that this is applicable only when the Track Dynamic Remarketing setting is turned off in the dashboard.
A sample track
call is as shown:
rudderanalytics.track('track conversion', {
revenue: 125,
currency: 'INR',
order_id: 'order_1'
});
A sample track
call after turning on the Track Dynamic Remarketing setting in the dashboard is shown below:
rudderanalytics.track('view_item', {
'value': 998.55,
'items': [{
'id': 1234,
'google_business_vertical': 'retail'
},
{
'id': 45678,
'google_business_vertical': 'retail'
}
]
});
The format for passing the parameters is quite flexible. You can use the standard Google format for tracking specific categories or use your own format for tracking custom categories.
A sample track
call for a custom event is shown below:
rudderanalytics.track("custom_event", {
custom_parameter1: "1",
custom_parameter2: 2,
});
Set up new customer acquisition reporting
RudderStack supports sending a newCustomer
property in your track
events to determine whether a converting user is a new customer in your Google Ads campaign. This is helpful in setting up new customer acquisition reporting in Google Ads.
Do not pass the newCustomer
property if you are unsure about the converting the user status (applicable for new and existing customers).
A sample track
call highlighting this feature is shown:
rudderanalytics.track('Order Completed', {
'newCustomer': false,
'currency': 'USD',
'price': 43.99,
'transaction_id': 'A122311',
"checkout_id": "CHK1044",
"revenue": 47.99,
"products": [{
"product_id": "A1223",
"name": "car"
}]
});
Page
You can make a page
call with the conversion name to RudderStack for a page load conversion. RudderStack, in turn, sends this data to Google Ads.
A sample page
call is as shown below:
rudderanalytics.page('page view');
You can turn on Track Dynamic Remarketing dashboard setting to send custom parameters in the page
call:
rudderanalytics.page("custom_event", {
custom_parameter1: "Sample",
custom_parameter2: 2,
});
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