Attribution

Attribution is a marketing analytics platform that provides single and multi-touch attribution. It offers the ability to view your true marketing ROI, understand your marketing funnel and view your full customer paths. Additionally, Attribution offers a Data Export feature to let you export all raw data related to campaigns and visitors for your Data Science team to analyze and unlock trends.

RudderStack supports Attribution as a destination to which you can seamlessly send your customer data.

Find the open source transformer code for this destination in the GitHub repository.

Connection compatibility

Destination info
Status: Generally Available Supported sources: Android, iOS , Web, Unity, AMP , Cloud, React Native , Warehouse, Flutter, Cordova, Shopify Refer to it as ATTRIBUTION in the Integrations object.

Connection modes
Source	Cloud mode	Device mode	Hybrid mode
AMP
Android
Cloud
Cordova
Flutter
iOS
React Native
Shopify
Unity
Warehouse
Web

Supported message types
Source	Identify	Page	Track	Screen	Group	Alias
Cloud mode
Supported sources

Get started

Once you have confirmed that the source platform supports sending events to Attribution, follow these steps:

1. From your RudderStack dashboard, add a source. Then, from the list of destinations, select Attribution.
2. Assign a name to the destination and click Continue.
3. Select the data source and click Next.
4. Enter your Attribution Project key to configure the destination.

For more information on getting your Attribution project key, refer to the FAQ section below.

Your Attribution destination is now configured and enabled in RudderStack.

Identify

The identify call lets you associate a visiting user to their actions. It also lets you record the traits about them like their name, email address, etc.

As a best practice, make sure that the identify call is made at the start of every session or page load for logged-in users. This will ensure all latest user traits are captured.

A sample identify call is as shown:

rudderanalytics.identify("userid", {
  name: "Alex Keener",
  email: "alex@example.com",
  phone: "+1-202-555-0146",
  birthday: "01/24/1982",
  gender: "Male",
  avatar: "https://www.gravatar.com/avatar/alex",
  title: "Mr",
})

Track

The track call lets you capture user events along with the properties associated with them.

A sample track call is as shown:

rudderanalytics.track("Order Completed", {
  revenue: 77.6,
})

Page

The page call lets you record your website’s page views with any additional relevant information about the viewed page.

A sample page call is as shown:

rudderanalytics.page("Cart", "Cart Viewed", {
  path: "/cart",
  referrer: "test.com",
  search: "term",
  title: "test_item",
  url: "http://test.in",
})

Group

The group call lets you link an identified user with a group such as a company, organization, or an account. It also lets you record any custom traits associated with that group like the name of the company, number of employees, etc.

A sample group call is as shown:

rudderanalytics.group("sample-group-id", {
  name: "Example Company",
  employees: 1000,
  industry: "Software",
});

Alias

The alias call lets you merge different identities of a known user.

A sample alias call is as shown:

rudderanalytics.alias("to", "from", options, callback)

The above alias call has the following parameters:

FAQ

How do I get the Attribution Project Key?

To get the Attribution Project Key, follow these steps:

1. Go to your Attribution dashboard.
2. Navigate to Settings and copy the Attribution Project ID associated with your project.

Questions? Contact us by email or on Slack