In the web device mode integration, that is, using JavaScript SDK as a source, RudderStack loads the AdRoll native SDK from the https://s.adroll.com/ domain.
Based on your website’s content security policy, you might need to allowlist this domain to load the AdRoll SDK successfully.
Getting started
Once you have confirmed that the source platform supports sending events to AdRoll, follow these steps:
From your RudderStack dashboard, add a source. Then, from the list of destinations, select AdRoll.
Assign a name to the destination and click Next.
Connection settings
To successfully configure AdRoll as a destination, you will need to configure the following settings:
Advertiser ID: Enter your AdRoll advertiser ID here.
Pixel ID: Enter your AdRoll pixel ID here.
For more information on getting your AdRoll advertiser ID and pixel ID, refer to the FAQ section below.
Mapping to trigger the AdRoll Segment ID for the resepective event name: Enter the event names which you want to map to specific AdRoll audience segments.
For more information on creating new audiences in AdRoll and getting the audience segment ID, refer to the FAQ section below.
When sending events via device mode, RudderStack lets you specify which events should be discarded or allowed to flow through. For more information, refer to the Client-side Event Filtering guide.
Use device mode to send events: As this is a web device mode-only destination, this setting is enabled by default and cannot be disabled.
Identify
The identify method lets you identify a user and associate them to their actions. It also lets you record any traits about them like their name, email, etc.
To use the RudderStack track calls to segment users in AdRoll, you must first create an audience segment in AdRoll. Then, you need to map the audience ID to your corresponding event in the RudderStack dashboard:
For more information on creating an audience in AdRoll and mapping it to your events, refer to the FAQ section below.
When the mapped event is triggered, the appropiate pixel is fired in AdRoll and the user is segmented in the audience.
Property mapping
RudderStack maps the following event properties to the corresponding AdRoll attributes:
RudderStack property
AdRoll attribute
Comments
revenue
adroll_conversion_value
-
userId
user_id
-
price
adroll_conversion_value
Mapped only for the product type events, for example, Product Clicked, Product Viewed, Product Added.
orderId
order_id
-
currency
adroll_currency
-
Page
The page method lets you record your website’s page views with any additional relevant information about the viewed page.
RudderStack internally uses the page and track calls to segment your users.
For RudderStack to successfully send both page and track calls to AdRoll, the events must be mapped to the AdRoll audience segment ID in the RudderStack dashboard.
A sample page call is shown below:
rudderanalytics.page("Best Seller",{path:"/best-seller/1",referrer:"https://www.google.com/search?q=estore+bestseller",search:"estore bestseller",title:"The best sellers offered by EStore",url:"https://www.estore.com/best-seller/1"});
FAQ
Where can I find the AdRoll advertiser ID and pixel ID?
To find the AdRoll advertiser ID and pixel ID, follow these steps:
In the left sidebar, go to Website under Audiences.
Under the AdRoll Pixel section, click View Pixel:
In the resulting pop-up, you can find your AdRoll advertiser ID associated with the adroll_adv_id parameter. You can also find the AdRoll pixel ID associated with the adroll_pix_id parameter:
How do I create a new audience segment in AdRoll?
To create a new audience segment in AdRoll, follow these steps:
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