If Subaccount is toggled on, enter the customer ID of the parent account associated with the subaccount. This field is required only when you want to send data to a customer list of a subaccount.
Event settings
Setting
Description
List type
Select the type of list you want to create. You can create three types of list via this setting:
General: You can send email, phone number, and address information in this list. RudderStack will hash this data and send it to Google Ads Remarketing Lists depending on the Hash Required setting (described below).
UserId: You can send third party user IDs in this list.
Mobile Device ID: You can send mobile device IDs in this list.
Specify consent for uploaded users for using their data in Google Advertising Purpose
Select the required consent setting from the dropdown.
Specify consent for uploaded users regarding Ads Personalization
Select the required consent setting from the dropdown. RudderStack provides four options for the above consent settings:
Unspecified
Unknown
Granted
Denied
Note that:
If you do not set these fields, RudderStack sets their value to Unspecified by default.
If you set this field to any value other than the ones mentioned above, RudderStack automatically sets their value to Unknown.
Hash Required
This setting is turned on by default and hashes the email, phone, firstName, and lastName fields in the SHA-256 format.
Schema Fields
This setting is visible if you have selected General as the list type. Choose your schema fields (at least one) from the below options:
Email
Phone Number
Address Info
Note: RudderStack expects the user events to consist of all schema fields listed here.
List ID
This setting is visible only when connecting the destination to a non-Reverse ETL source.
To get your Google Ads list ID, go to your Google Ads account and navigate to Tools & settings > Audience Manager.
record event structure
Note that:
The Google Ads Remarketing Lists destination supports only record events. You can send up to 100000 user records in one event.
RudderStack supports both additions and deletions to a user list.
The following code snippet shows a sample record event that adds a new record to the user list:
To create a customer list in Google Ads, follow these steps:
Open your Google Ads account.
Go to Tools and settings.
Under Shared Library, go to Audience Manager.
Click the + button and select Customer list.
Under Segment name, assign a name to the list.
From the dropdown, select the list type of data to upload.
Upload the CSV containing the user data. You can also download the template and upload the data.
Click UPLOAD AND CREATE.
Where can I find my Google Ads customer ID?
To get the customer ID associated with your Google Ads account, click the Help option in your Google Ads dashboard. You will find the customer ID in the resulting pop-up:
Can I set up the Enhanced Conversions and Remarketing Lists destinations using the same Google Ads account?
Yes, you can. As both the integrations are Google Ads features, it is possible to use the same Google Ads account to configure both the Enhanced Conversions and Remarketing Lists destinations in RudderStack.
What are the account permissions required for the Google Ads Remarketing Lists integration?
Make sure the customer account used for OAuth verification adheres to Google’s Customer Match policy and has Standard or higher (Administrative) access level permissions.
For more information on the access level permissions, refer to this Google Ads support page.
Follow these steps to set the access level:
Sign into to your Google Ads account and go to TOOLS AND SETTINGS > Access and security:
Enter the email address of the account. From the list of permissions, select Standard or Administrative. Then, click SEND INVITATION:
The account will have the required access-level permissions once they accept the invitation.
Why am I getting a 400 Bad Request error message while setting up the Google Ads Remarketing Lists destination?
If you get a 400 Bad Request error while configuring the destination, make sure your customer account is allowlisted and configured to have Standard or Administrative access levels in Google Ads.
See the above FAQ for steps on setting the access level permissions for the account.
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