Connect a Reverse ETL Source to Facebook Custom Audience

This guide takes you through the steps to connect a Reverse ETL source to the Facebook Custom Audience destination. You can also create a new custom audience or use an existing one while setting up the connection.

The below steps assume that you have already set up a RETL source and chosen Facebook Custom Audience as the destination.

1. Configure the connection settings for the Facebook Custom Audience destination.

2. In the Where do you want to sync data to? section:

   • Select Create New audience to create a new custom audience in Facebook. Specify the name and description of the audience in the respective fields.

   

   • Select Use Existing Audience if you have an existing custom audience and specify the Audience ID.

   

3. Set the Sync mode to specify how RudderStack should sync the data to the custom audience. RudderStack supports only Mirror mode for this destination.

4. In Choose identifier, specify the warehouse column that RudderStack uses to identify your records.

5. Map your warehouse columns to specific Facebook fields using the Map fields setting.

If you have selected Create New audience option in Step 3, a new audience will be created in Facebook with the same Audience ID as in the Schema tab of your Reverse ETL connection.

FAQ

Where can I find the Custom Audience ID?

1. To get your Custom Audience ID, go to the Facebook Ads Manager account. On the left navigation bar, select Audiences and choose the Ad account you have created the custom audience for.

2. Click All Audiences and select the specific custom audience from the list.
3. Finally, click the History tab. Here, you will find the audience ID under the Item Changed column:

How do I obtain the Ad Account ID?

Go to your Facebook Ads Manager account where you can find the Ad Account id in the account’s drop-down menu:

You can click on See More Ad Accounts if the required Ad account is not visible.

Questions? Contact us by email or on Slack