Setup Guide

This guide will help you set up Criteo Audience as a destination in the RudderStack dashboard. It also lists the configuration settings required to correctly send data from the supported sources to Criteo Audience.

Connection compatibility

Destination info
Status: Generally Available Supported sources: Cloud, Warehouse, Shopify Refer to it as CRITEO_AUDIENCE in the Integrations object.

Connection modes
Source	Cloud mode	Device mode	Hybrid mode
Cloud
Shopify
Warehouse

Supported message types
Source	Identify	Page	Track	Screen	Group	Alias
Cloud mode
Supported sources

Get started

Once you have confirmed that the source platform supports sending events to Criteo Audience, follow these steps:

1. From your RudderStack dashboard, add the source. Then, from the list of destinations, select Criteo Audience.
2. Assign a name to the destination and click Continue.

Connection settings

To successfully configure Criteo Audience as a destination, you need to configure the following settings:

• Create Account: Click Create Account > Connect with Criteo Audience and enter your login credentials for Criteo Audience.
• Audience Id: Enter the audience ID for which you want to sync the data. Refer to the FAQ section for more information on obtaining the audience ID.
• Audience Type: Select the audience type from the dropdown for which you want to add or remove the users. If you select gum, then Gum Caller Id is a required field. Refer to the Criteo documentation for more information on different audience types.

audienceList event structure

RudderStack supports adding and removing users in an audience list.

The following code snippet shows a sample audienceList call for email audience type:

{
  "type": "audiencelist",
  "properties": {
    "listData": {
      "add": [{
          "email": "alex@example.com"
        },
        {
          "email": "john@example.com"
        }
      ]
    }
  }
}

The following code snippet shows a sample audienceList call for madid audience type:

{
  "type": "audiencelist",
  "properties": {
    "listData": {
      "add": [{
          "madid": "sample_madid"
        },
        {
          "madid": "sample_madid_1"
        }
      ]
    }
  }
}

Criteo’s API implements rate limits to limit the number of requests you’re able to make on any API endpoint per minute.

FAQ

How do I obtain my Criteo audience ID?

1. Log in to your Criteo marketing account.
2. In the left navigation bar, go to Assets > Audiences.
3. You can find the relevant audience ID under the Audiences tab:

Questions? Contact us by email or on Slack