Send your event data from RudderStack to Bing Ads Audience.
3 minute read
This guide will help you set up Bing Ads Audience as a destination in the RudderStack dashboard. It also lists the configuration settings required to correctly send data from the supported sources to Bing Ads.
Once you have confirmed that the source platform supports sending events to Bing Ads Audience, follow these steps:
From your RudderStack dashboard, add the source. Then, from the list of destinations, select Bing Ads Audience.
Assign a name to the destination and click Continue.
Connection settings
To successfully configure Bing Ads Audience as a destination, you need to configure the following settings:
Account Settings: Click Create Account > Connect with Bing Ads Audience and give RudderStack the required permissions to access to your Bing Ads account.
Customer Account ID: Enter your Bing Ads account identifier.
Customer ID: Enter your Bing Ads customer ID.
Audience ID: Enter your Bing Ads audience ID for which you want to sync the data.
See FAQ for more information on obtaining these credentials.
Hash Email: This setting is on by default and hash-encrypts the email present in your event.
Turn off this setting if you are already sending a hashed email in your event.
RudderStack maps the following properties to Bing Ads’ properties:
RudderStack property
Data type
Bing Ads property
properties.listData.add[i].email Required
String
email
properties.listData.remove[i].email Required
String
email
FAQ
Where can I find my Bing Ads customer ID and customer account ID?
To get your Bing Ads customer ID and account ID, sign in to your Microsoft Advertising web app and click the Campaigns tab. The URL contains a cid key/value pair in the query string that contains the customer ID and an aid key/value pair that identifies your account ID.
This site uses cookies to improve your experience while you navigate through the website. Out of
these
cookies, the cookies that are categorized as necessary are stored on your browser as they are as
essential
for the working of basic functionalities of the website. We also use third-party cookies that
help
us
analyze and understand how you use this website. These cookies will be stored in your browser
only
with
your
consent. You also have the option to opt-out of these cookies. But opting out of some of these
cookies
may
have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This
category only includes cookies that ensures basic functionalities and security
features of the website. These cookies do not store any personal information.
This site uses cookies to improve your experience. If you want to
learn more about cookies and why we use them, visit our cookie
policy. We'll assume you're ok with this, but you can opt-out if you wish Cookie Settings.