Activate your cohorts data in downstream systems to run targeted campaigns.
2 minute read
Once you create cohorts and run the project successfully, you can use the Profiles Activations feature to sync your target customer data to the downstream marketing tools like Braze, Mailchimp, etc.
This will help you make informed decisions, run personalized marketing campaigns, and enhance the overall customer experience across multiple platforms.
Prerequisites
You must have a Profiles project available as a Git repository. Import the project in your RudderStack dashboard and run it. Refer Profiles UI for more information.
For the warehouse used for your Profiles project, you must create the RudderStack schema and grant permissions to it. Refer to the detailed steps for each warehouse:
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